American Civil Liberties Union

While our electronic privacy laws have remained stagnant, online advertising has grown into a multi-billion dollar industry. The browsing and communications habits of online users are routinely and secretly tracked as they surf the internet. Yesterday, Senator Rockefeller (D-WV), chairman of the powerful Senate Commerce Committee, introduced a bill to establish a Do Not Track mechanism –similar to a Do Not Call Registry– that would allow users to restrict what companies collect about them and regain control of their privacy and online identity.

Everywhere I go, I hear some variation of the claim that “young people today just don’t care about privacy.” This is something that people widely seem to believe is “just true.” The latest claim to this effect comes in the form of a new poll, the release of which was trumpeted with unfortunate headlines like “Millennials don’t worry about online privacy.”

In fact, the poll, which was conducted by the University of Southern California’s corporate-partnered Center for the Digital Future, showed no such thing. Although there were some differences between younger and older respondents,

In April 2011, the White House set forth a proposed "National Strategy for Trusted Identities in Cyberspace," or NSTIC. The document was a proposal to create a mechanism by which people could identify themselves online to another party with certainty—a long-elusive goal that has been talked about and pursued by the private sector and "identity community" for many years, without success.

My colleague Ben Wizner and I are in Brussels this week, partly to meet with European lawmakers and others about the new privacy regime that the EU is in the process of putting into place. Unlike the United States, Europe has a set of basic rules and institutions in place to protect individuals’ privacy, and is trying to update its existing rules and institutions for the digital age.

The United States needs similar protections—a basic, overarching privacy law, and institutions with the teeth to enforce it. We are an outlier in the world in lacking those things. However, some U.S. companies seem to be terrified at the prospect of basic, fair privacy rules being put into place in Europe. Not only are companies such as Facebook and Google furiously lobbying against those rules, but the U.S. government has “shocked” Europeans by also lobbying hard against many elements of this update.