American Civil Liberties Union

On Monday an extraordinary letter went out from a who’s who of major corporations claiming a mandate to track all of us on the internet.  In tone and substance, it is an amazing, over-the-top screed against efforts to give consumers even modest controls over who watches us as we surf online.

The letter was triggered by Microsoft’s announcement in May that when it ships its new browser, IE 10, the browser’s default setting will be Do Not Track.  Microsoft heard the vast preference of its users and is giving them the default setting they want—no tracking of their movements and habits online. Consumers who want to get targeted ads will still be able to do so—and in fact will get a chance to turn that preference on when the program loads. As we said at the time, this is exactly the right decision, a powerful tool for giving back American’s their privacy online.

Senator Jay Rockefeller (D-WV), chair of the powerful Senate Commerce Committee, held a hearing today on online consumer privacy and "Do Not Track" standards. Do Not Track is a concept similar to the "Do Not Call" registry, and would allow individuals to signal that they don't wish to have their movements monitored by advertisers as they surf the web. The title of the hearing was "A Status Update on the Development of Voluntary Do-Not-Track Standards." We've got news for you, Congress—the status is not good.

The advertising industry continues to mount a strong attack on the Do Not Track concept for protecting online privacy. As my colleague Chris Calabrese described last week, the industry threw an “epic hissy fit” (in the words of Ed Bott at ZDNet) over Microsoft’s laudable decision to turn on Do Not Track by default in Internet Explorer.