American Civil Liberties Union

If you’re using LinkedIn, you’re probably doing so to connect with peers and colleagues, explore new business relationships, or even network for your next career move. Chances are you didn’t join LinkedIn so you could tell your boss or your colleagues which products or brands you like. But LinkedIn’s new “social advertising” feature does exactly that: it takes your name or photo and connects that to ads that your friends and colleagues see based on your groups, contacts, and personal content. Worse yet, this feature was turned on by default, requiring you to find the right settings to opt out.