Because freedom can't protect itself
I was stalked by a plagisrism and extortion ring for 15 years. THis technology gave the ring leader ability to practice witchcrafting in vulnerable countries and helped her make around $56,000,000 out of which $5.6 Million was misused to derail justice and distract attention. $1 MIllion might be rewarded or sent to the ACLU, because the exis of evil has to survive at the expense of others. Anthony, keep an eye, or else she will send up to 100,000 American citizens to psychiatric facility and bribe the FTC and CFPB. Thanks.
A majority of studies on eye-tracking have been concerned with using the technology as an input device… But what happens if it is used as a data collection tool?
Eye-tracking, uses images from a camera or imaging system to track changes in the structure and movements of our eyes, give a tremendous amount of information about the way you interact with something.
What happens with your eyes when you are reading an article: Did your pupils constrict, ever so slightly, at any point while reading the text? Did your eyes pause on certain words? Did the blink rate of your eyes changed while reading the text? Did you backtrack to reread any words, and if so, which one, when and how long?
It is proven that pupil diameter decreases with fatigue, relating to the complexity of a page layout. Eye blinks are closely related to psychological factors including mood state and task demands. This reflects the viewer’s attention and tension. Backtracking to certain locations on the screen may also occur as a result of fatigue and strain, and may be an indicator of the user having difficulty in accomplishing a task.
Today, eye-tracking isn’t ready for mass-market. The computations required can’t be handled by current generation computers. But these obstacles are vanishing as electronics become increasingly powerful. While today’s laptops and tablets might have trouble performing eye-tracking computations, those of 2015 will be able to do so with ease.
The same technologies that will make playing Fruit Ninja with your eyes a reality, will also allow advertisers to monitor and measure everything you look at: Did our eyes linger for a few seconds on an advertisement that, in the end, we decided not to click? Are there certain words, phrases, or topics that we appear to prefer or avoid?
In the future, will we be served online ads based not only on what we’ve shopped for, but also on the thoughts reflected in our eye movements?
A cheap solution would be to put a piece of tape over the front-facting camera. For today’s devices, that would work. But that may not be an option in the future. Apple filed a patent application, where future display screens could include thousands of tiny imaging sensors built into the screen.
Today, when we reading online, our thoughts are still our own. We should enjoy it while it lasts.
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