Michele Moore is a communications professional with a 25-year track record of leadership that spans across industries in media relations, crisis communications, public affairs and brand marketing for non-profits, government, Fortune 500 companies and academia. From November 2017 to December 2019, Moore directed the ACLU’s communications’ defiant public message in the wake of Trump’s election helping to position the organization as a leader of the resistance.
Moore joined the ACLU in 2015 bringing a combination of legal training and strategic communications skills to the organization. She previously served in senior leadership roles for the National Urban League, Lifetime Networks, Black Entertainment Television (BET), Nickelodeon and Cox Communications. She also served as the Press Secretary and Director of Communications for the City of New Orleans under Mayor Marc Morial.
Her professional accomplishments are expansive and diverse. In the early 1990s, Moore helped reshape New Orleans’ public image on police corruption to garner the nation’s All-America City Award based on reducing crime and mobilizing citizen activism. She secured the first story by CBS 60 Minutes to feature an African American-owned company, BET and Chairman Bob Johnson. She later orchestrated successful publicity launches at Nickelodeon, introducing the world to hits like Dora the Explorer and SpongeBob Squarepants, which became billion dollar global franchises. Her work at the National Urban League led to the modernization of its brand identity, an expanded digital footprint, increased membership and elevated coverage of its State of Black America report to millions. At Lifetime, Moore directed successful media campaigns for ratings hits such as Project Runway.
In 2013, Moore returned to her public interest work with non-profit coalitions, helping to elevate public awareness for President Obama’s My Brother’s Keeper Initiative and a groundbreaking national study by the Institute of Women and Ethnic Studies on the effects of trauma and resilience in communities of color ten years after Hurricane Katrina.
A native of Los Angeles, Moore earned her law degree at Howard University School of Law and a Bachelor of Arts degree in Communication Studies at U.C.L.A. She currently resides in New York.