Free Future

FTC Needs to Make Sure Companies Aren’t Using Big Data to Discriminate

FTC Needs to Make Sure Companies Aren’t Using Big Data to Discriminate

By Rachel Goodman, Staff Attorney, ACLU Racial Justice Program at 2:45pm
The ACLU filed comments today with the FTC urging it and the Consumer Financial Protection Bureau to investigate whether big data is being used in online marketing in ways that are racially discriminatory. If companies are in fact engaging in this kind of racial discrimination, we urge the agencies to take enforcement action against them.