The American Civil Liberties Union debuted an ad in Times Square reflecting on the pain of recent anti-Muslim sentiment in the U.S. and calling for freedom of speech and religion. In an unusual effort, we brought an important social message to the advertising epicenter of the world.
The ad features a chilling photograph of a woman in hijab standing before graffiti reading "Muslims Go Home," followed by pictures of young Americans holding signs reading "Support Freedom of Religion" and "Love thy Neighbor" and the message "Fight Hate Speech With More Speech." It can be viewed online here.
We were able to obtain the space thanks to Neutron Media. The group, looking to fill space formerly occupied by a Two and a Half Men ad, offered the ACLU some of the empty space at a discount.
The 520-square-foot, full-motion, full-color ad ran up to 36 times a day from 6 a.m. to 12 a.m., on the north side of 42nd St. between 7th and 8th Aves.