ACLU Launches National Ad Campaign Featuring Bruce Springsteen’s “Born in the U.S.A.” Highlighting Landmark Birthright Citizenship Supreme Court Case
WASHINGTON — Today, the American Civil Liberties Union launched a national ad campaign ahead of the organization’s April 1 arguments before the U.S. Supreme Court on a landmark case challenging America’s constitutional right to birthright citizenship. The campaign, which represents an uplifting visual tapestry of what it means to be an American, features Bruce Springsteen’s iconic anthem “Born in the U.S.A.” In a rare move, Springsteen authorized the ACLU's use of the song to highlight what’s at stake in the Supreme Court case, Trump v. Barbara, and how the constitutional guarantee of birthright citizenship is integral to American values and the very fabric of our nation.
“Bruce Springsteen’s song ‘Born in the U.S.A.’ is an American anthem. It captures what birthright citizenship has made possible for generations: the simple, powerful guarantee that if you are born here, you belong here, if you’re born in the USA, you’re an American. Period,” said Anthony D. Romero, executive director of the ACLU. “As the ACLU prepares to defend this bedrock principle in the highest court of the land, we are joined by millions of Americans who agree that the 14th Amendment of the Constitution – not President Trump – decides who is a citizen.”
Titled, “The Beat,” the ad campaign was produced as a partnership between Stink, Creative Artists Agency, and the ACLU, and directed by award-winning filmmaker Anderson Wright. The campaign centers on a nationally distributed video airing across broadcast and digital platforms, including during quintessential American primetime programs such as MLB’s opening game day, Survivor, The Voice finale, and more. The 30-second television spot will debut on March 23 in advance of the ACLU’s oral arguments before the Supreme Court on April 1. A digital billboard will also appear outside Minneapolis' Target Center from March 30-31, coinciding with the launch of Springsteen's 2026 Land of Hope and Dreams American Tour in the city.
Opening with the unmistakable drumbeat that gives the campaign its name, the video highlights everyday moments across the country — in classrooms, on job sites, at family gatherings, and at civic milestones. What begins as a solitary rhythm in an empty middle school band room builds into a cross-country portrait of people working, learning, celebrating, and contributing to their communities. The ad culminates with a visual of Americans from different generations and backgrounds closing with the message: “Protect Birthright Citizenship.”
Background on Trump v. Barbara
On the first day of his second term, President Trump signed an executive order attempting to deny birthright citizenship for babies born in the United States to parents without permanent legal status. Within hours of the executive order being signed, the ACLU and its partners challenged the order in court, securing rulings that have prevented it from taking effect. Multiple courts have found the policy unconstitutional and inconsistent with longstanding Supreme Court precedent. The Supreme Court will now consider, in Trump v. Barbara, whether a president can unilaterally restrict the Constitution’s guarantee of citizenship to children born on U.S. soil. On April 1, the court will hear oral arguments from the ACLU’s National Legal Director Cecillia Wang who has spent more than 20 years at the ACLU and is herself a birthright citizen.
Background on "Born in the U.S.A.”
Released in 1984, “Born in the U.S.A.” debuted at a moment of national strain and reflection, telling the story of a Vietnam veteran returning home to economic hardship, neglect, and an America he no longer recognized. The song called on the nation to live up to its ideals. Decades later, as the Supreme Court considers whether to continue to guarantee citizenship at birth, the song resonates in a new constitutional context, drawing renewed attention to what it means, in law and lived experience, to be born in the United States.
The 30-second cut of the ad can be found here. The full 60-second ad can be found here.
Court Case: Barbara v. Donald J. Trump