ACLU Design Handbook

This handbook is the next step in the ACLU’s ever-evolving journey as we dare to create a more perfect union. Our new visual identity is an expression of who we are and how we want to change our country.

We express ourselves visually as well as verbally. This handbook gives us visual tools we all can use to communicate effectively, as well as guidance on verbal communication.

This work is for everyone, no matter who you are or what you do. With these resources, everyone at the ACLU will be able to share our messages and tell our clients’ stories like never before.