ACLU Unveils New Ad in Campaign to End Racial Profiling in New Jersey

Affiliate: ACLU of New Jersey
October 25, 2001 12:00 am

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NEWARK, NJ — In the latest phase of its campaign to bring attention to the ongoing problem of racial profiling in New Jersey, the American Civil Liberties Union today unveiled a new advertisement aimed at raising awareness of the problem and informing victims of their rights.

The latest ACLU advertisement highlights a plaintiff in the New Jersey racial profiling case. (Click on the ad for larger version)

“”We want to send a message to the victims about their rights, and to the state about its obligations,”” said Deborah Jacobs, Executive Director of the ACLU of New Jersey. “”We need real police reform and we need to answer the suffering of the many victims of the New Jersey Turnpike.””

“”Getting the State of New Jersey to stop racial profiling is like pulling teeth,”” headlines the new advertisement unveiled today at a press conference in Newark.

The ad features Orange, NJ dentist Dr. Elmo Randolph, an African-American man who was pulled over approximately 100 times over a five-year period without ever receiving a ticket. In the ad, Dr. Randolph describes his experience with the police, stating that, “”The police searched my car and I had to prove to the troopers that being an African-American man in a nice car doesn’t mean that I am a drug dealer or car thief.””

The ad, which will premiere in the Newark Star-Ledger on Monday, October 29, encourages people who have similarly been victimized to contact the ACLU through its racial profiling hotline by dialing 1-877-6-PROFILE.

The ACLU has recently stepped up its efforts to call attention to racial profiling and enlist the public’s help in holding police accountable for discriminatory and abusive practices. Those efforts include launching a paid advertisement campaign that incorporates a billboard and radio ads.

“”As long as the practice continues, and as long as amends are not made to the victims, New Jersey will be known as a place of discrimination and fear of police,”” said Jacobs.

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